Generation Klean is a recently launched company that not only addresses your beauty concerns, but also looks out for your health. Believing that what we put on or in our bodies can have an overall effect on our health is not a new thing—however, founders JD Larson and Jasmine Abedi noticed that many of the products we use today are laden with toxic chemicals such as parabens, sulfates and other ingredients that have been linked to cancer. They knew there had to be another solution and set forth to create a product line that is embraced by dermatologists, skincare professionals and customers alike.
Using only pharmaceutical grade ingredients to give the best results possible, and the least amount of toxicity risk, Generation Kleans’ Gray Disappear claims to cover stubborn gray in hair shades ranging from blonde, red, brown and black. The colorant is encased in a mascara-wand type container and can be used in between visits to the salon for touch ups. And men? Don’t think they forgot about you and your needs. Is that beard getting a little salt n’ peppery for your taste? Generation Klean’s Gray Disappear works on mustache’s and beards too, and can be washed out easily with just a shampoo.
Gray Disappear is paraben-free, sulfate-free, PG(propylene glycol) free, and is rich with antioxidants, Vitamin E, and Panethol to condition the hair and skin. They are in the process of developing a larger line that will include cosmetics and body products. In just the short time that Gray Disappear has been introduced, it has garnered additional attention on the nationally syndicated talk show, “The Doctors”, “The Today Show”, and “America Now” with Leeza Gibbons, and I just got word they are gearing up for another appearance on Bethany Frankel’s show! Awesome!
I was offered a sample of the company’s product for my honest review. I requested blonde to try on someone who offered to model for me.
Because I don’t have gray hair myself, I decided to test it out on someone who did have gray roots and was willing to let me go wild with the stuff. One thing that both me and the tester noticed was that there was no scent coming from the tube which is nice because we all know what hair dye really smells like right? Ammonia and burning is how I can best describe it. Back in the day I was a bleach blonde, I know all about that smell.
I have to be honest I was a little skeptical that a little mascara wand would do some serious coverage. The gray was dark compared to the blonde and I didn’t understand how something just painted on would immediately lighten and cover it up. I began to comb the brush onto the top layer of hair at the root, near her parts. I even would do an under stroke so that the hair was covered on all sides. I tried not to go heavy and instead go for very fine layers of brushing with the mascara wand.
At one point we let it dry, and decided that I could add a little bit more and see how it would do. I did let her hair get a little bit saturated in some areas but I just blew some air and combed it with my fingers to help it dry.
I am pretty pleased with the results. It did cover the gray and help blend it a lot. It totally ended up blending with her hair when she fully brushed it out and re-did her part. I was updated with the results by the time I got home.
“After you left I combed through the now totally dry hair to change the middle pat to my usual mostly side-part. My hair wasn’t gummy or sticky and there was NO trace of obvious gray. Golden color matched my blonde hair perfectly.”
“After washing my hair the next morning, the gray was back so looks like it lasts about 24 hours or when you wash you hair. There was no residue left on my pillow though, so that was nice!”
In my opinion I thought it covered up the gray with blonde very well. It may not be something you can do every day, but I can see how it would help in between color visits giving you longer breaks between dye jobs. It didn’t take long to apply at all, and did the job well.
Gray Dissapear retails for $15.99 on their site, and can also be found at all Whole Foods locations in the Los Angeles area, and several other locations listed on their site if you want to see the product in person before buying.
And if you want to see MOOOORRREE photos and feed back on other colors of hair mascara, check out my friend Sam’s page. She’s testing out the other colors so I’m excited to see her results also! Here is a link to her article about the company…but stay tuned to see the best part..photos!