I’m an owner of several different foundations, BB and CC Creams because I can never pick a favorite and always like to explore new products that hit the market. My skin has also changed since having a kid so I find myself trying out new combos of primers and makeup to see what works best with my skin that went from oily to mostly normal/sensitive-reactive. On top of that, being in my mid-thirties, my skin is drier in general so it requires a more consistent moisturizing and anti-aging routine to keep up appearances. I’ve always been a fan of IT Cosmetics since learning about them long ago in a NewBeauty Testtube, but it was only recently that I got my hands on their latest foundation, IT Cosmetics Confidence In A Compact and fell in love.
Prior to using this new foundation, I was mainly swapping between IT Cosmetics O2 Foundation, and Pur Cosmetics Hydra Fluid Water Serum. Both work great, and I still like them very much but I was intrigued by IT Cosmetics claim that this new foundation was had better buildable coverage (full coverage, in fact), while offering all the skincare benefits of their latest skin cream, Confidence In A Cream. It’s available in seven shades and is suitable for even sensitive skin.
What makes this foundation unique is that it’s a solid serum. Say what? Yeah. I didn’t know really what that was either, but it includes a SPF 50+ along with their anti-aging Armour Rejuvenating Concentrate that supposed to improve the look of your skin once applied. Were taking improving moisture levels, the size of pores, hiding discoloration, and increased radiance.
The actual product is stiff in the pan, which I like because when you swirl your makeup brush in it, it doesn’t pick up too much product. I kinda dab,dab and swirl and work on different spots of my face with the recommended brush that IT Cosmetics makes; their Heavenly Skin Smoothing Complexion Brush #704. If I see areas on my face that need a bit more I just layer it on and continue to smooth it all out. This brush is everything, guys. It’s quite an investment in my opinion as I’ve never spent that kind of money on a single brush ($48 to be exact), but I can tell you now that it’s 100% worth it. My foundation applies flawlessly. No streaks, no excess product left behind, and looks quite fancy on my counter.
After applying my foundation, my skin does feel a bit dewy so I wait a few minutes before moving on to blush and contour. My skin feels very moisturized still, but not greasy at all, and I love that it hides everything I need in a natural way. I think this would work best for non-oily skin types as it already has that deep moisturized feel to it that oily skin may not like.
I can definitely say that this compact will remain in rotation with my other favorite foundations for those days when I need a little extra coverage. Right now I’m working on removing some hyper-pigmentation and have dark under eyes so this works great when I need that extra help. I’ve been using a sample of their Bye Bye Under Eye Illuminating product and they work fantastic for hiding those signs of being a tired mama.
You can find IT Cosmetics in several places like ULTA, QVC and right at their website. The foundation will run you $38 and is not refillable. It does come with a mirror and cosmetic sponge but I highly suggest you invest in the brush if you can — it’s quite the added treat.
Have you tried IT Cosmetics Confidence In A Compact? What did you think?